Marketing plan for puma assignment

Adidas has established it self in this country over the year, although it is an imported product (it comes from Germany). Their products are available in the stores of average retailers, as well as the specialty stores (Finishline, etc. ) In the year 2004 they have reported the net sales of 6, 478 million euros. Adidas is looking to increase their market share and profitability in the next three to four years (in the US alone). Nike: Nike goes along side of Adidas, and it is a little bit more favorable by the American consumer, because it is an American brand. It supports all of the American official teams, as well as many school and colleges.

It does offer the same line of products (clothing, shoes, accessories, etc. ) just like Puma and Adidas. There is one major difference between Nike and others: they are also offering equipment. The price range is more similar to the price range of Adidas products. Nike’s revenues for the year ending May 2005 were 1, 211 million dollars. Nike is currently the largest manufacturer, with the biggest market share in the sporting industry. STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREAT ANALYSIS Puma has many strengths, but one of their major weaknesses is the fact that their market presence in the US is not as big.