Words the current operating environment dreamworld

REPORT DETAILS:

Weight: This assessment item is worth 35% of your final grade for this course.

Grading: The report will be marked out of 35 and in accordance to the marking criteria available on the course website.

This course focuses on assessing your written communication and therefore the markers will pay particular attention to the writing style and clarity and your ability to express ideas in a clear, compelling and insightful manner in the report.

customer experience at the theme park and ways to boost their ticket sales.

2 | P a g e

your analysis and recommendations on one of the five main attraction areas in the park.

You can choose from:

• White Water World

Remember to select only one area on the list above for this report.

There are five parts to this report:

•Part A – Introduction and Situation Analysis (approx. 250 words)

How does this guest experience align with the target market? Explain your answer.

Include THREE images of your chosen area in this part.

Remember that advertising says “buy our product”. Sales promotions say “buy it now.”What is your call to action? That is, what do you want consumers to do as a result of receiving your communication.

Select one (only) of these tactics.

•Part E – References (approx. 150 words, references are included in the word count).

Provide a minimum of five (5) academic references within your report. Academic references in academic journal articles, research books and textbooks.