Xbox one marketing plan assignment
Xbox one marketing plan assignment
SOOT Analysis Favorable unfavorable Strengths: Well -known brand name among all gamers. Recognized for its quality and mission. Brand loyalty. Partnership with the NFG System made by gamers for gamers. Oxbow live. Weaknesses: High price -?? not affordable for everyone. You have to pay more for online gaming. Console can arguably be too big in today’s technological era. Offered in only 26 countries. Opportunities: Chinese market was just opened to gaming consoles. Increase product awareness. Revolutionize entertainment. Industry. New generation of gamers. The rats: Has big competition.
Difference in currency. Generation of gamers retiring. Market share to compete against. Environmental Forces Trends Identified By An Environmental Scan Technological Microsoft has to keep up with technological advancements in order to have latest product up to date to compete in the videotape market. As being a console of the 8th generation, the Oxbow One needs to include movement commands, to increase the gaming experience and pleasure for gamers. The constant development of technology, increasing the resolution and adding movement to the games are two of the higher cost of the console.
Corporate Responsibility: Ethics And Morals. There are some factors that create moral and ethical responsibilities for companies, in this case Microsoft. Employees. Microsoft is one of the leading companies in quality work and environmental friendly for years undertaking various types of education, training and language to their employees at no cost. Microsoft has important agreements with government health agencies around the world, becoming one of the best companies for best workplace, 3 years running according to The Best Workplace. Customers.
With regard to social and corporate responsibility to customers, Microsoft has a channel aimed specifically at employees working closely with customers. To satisfy doubts, to respond to requests, and in the case of large potential customers, is to develop a new software capsize to suit the needs of those requests. With regards to the care and conservation of the Environment, Microsoft is responsible for collecting and distributing electronic goods, many of which are destined for recycling to manufacture other products when others are repaired and donated to sections of disadvantaged population .
In TV shows the Oxbow is shown as a good source of entertainment, such as “ The Big Bang Theory’ show. There are currently promotion for the Oxbow Live, online gaming, which is just $20 per year in order to have it. Place. This product is really easy to have an access to since you can find it in very videotape stores, and most supermarkets. It is also available online for the commodity of our costumers, which also helps the company build consumer value. In most videotape stores, and supermarket there is a section where the Oxbow One can be found displayed for our customers to be able to test the product.
Socio Cultural Influences. Family Influences. Traditional families, married couples with children younger than 1 8 years old, tend to be persuaded by their children to buy them things. Therefore, since the Oxbow is child friendly, the children who insist to their arenas to buy the Oxbow One will tend to accept more easily than if the desire to have an Oxbow One came from an adult himself. Cultural & Subcultures Influences. Since the values, ideas, and attitudes are not the same in every country, companies have to make efforts to adapt their product to different types of costumers.
This is a very important feature since traveling and technology are big things nowadays, hence, to allow consumers to take their technology with them when they travel is very convenient. Price. The Oxbow One has the highest price out of all its competitors’ gaming systems; therefore it might be less appealing to consumers. However, the price is justifies by the Kinetic, which is a useful accessory that peculiarly improves the gaming experience. There are also the exchange rates of each entry, which is the currency of a country expressed in another currency.
This makes the console more or less expensive in some countries. Backward Compatibility. This feature would allow gamers to use older games Of the Oxbow 360 on the Oxbow One. This feature is not included in the Oxbow One since the consoles system has been upgraded and cannot read older games. This can be an advantage for Microsoft, since game sales can increase, as the customers will find themselves obliged to rebury the games. However, it can also discourage customers from buying the Oxbow One at all and choosing another console that has this feature. Exclusivity.