You are expected complete individual marketing plan

The Marketing Plan is the backdrop against which operational decisions are taken on an ongoing basis. Consequently, too much detail should not be attempted. Its major function is to determine where the company is now, where it wants to go to, and how it will get there. It lies at the heart of a company’s revenue generating activities and from it should flow all other corporate activities, such as the timing of the cash flow , the size and make up of the staff complement , and so on. .

The Marketing plan should be used as an aid to effective management. It cannot be a substitute for it.

1.Describe what you think Marketing means in your company?

2.Describe the role and objectives of your marketing department.

3.Prepare & Present a Marketing Report

This assignment involves developing a set of recommendations for the Marketing Manager of the business you have interviewed.

General Instructions

You are expected to show evidence of learning from the course and evidence of external reading. Your ability to apply some of the
appropriate marketing management tools and frameworks discussed in class is a key factor in the assessment of this module.