You know that paid marketing the primary acquisition channel

Percent of completed applications that are Valid: 80%

Conversion rate from Valid Application to Fully Onboarded: 25%

First month HCP user behavior:

Healthcare professionals who work one shift usually end up working the following amount of shifts in their first 30 days:

1. What is the lifetime value of each nurse who works one or more shifts on the platform?

2. Assuming you’re trying to hit a LTV/CAC ratio of 3, how much should marketing be willing to spend up to (on average) per new completed application?