You should identify the major competitors and the more minor competitors

Burger King

Carl’s Jr.

Writing style: American Psychological Association (APA) or any other recognized writing style (e.g. MLA, Chicago style, etc).

Paper length: 15 pages (doubled spaced)

____ (10 marks) Description of the company and its history

This is fairly basic – just provide some details about the company – when it was founded, where it was founded, etc. and give some information on its history – you can probably find a lot of this information on the company’s website and/or on Wikipedia.

____ (10 marks) Description and analysis of the company’s Price strategy

Does the company have high prices (or medium or low prices)? Do they offer value meals and discounts? What exactly do they offer? Describe and discuss in detail.

____ (60 marks) TOTAL