HOS801-ASSESSMENT 2 HELP (DIFFERENT GENERIC APPROACHES)
EXAMPLE 1: HOTEL CASE STUDY
Executive summary (Use past or present tense please. For example, ‘This report analyzed or examines or This report analyses or examines)
A very strong Executive Summary clearly communicates details regarding the:
A very good introduction should cover these aspects (Use future tense please, e.g. This report will, or is going to examine/analyze/ compare and contrast/ discuss/investigate)
ü The concept of sustainable competitive advantage in the hotel sector (in general) use literature
5.1 PESTLE Analysis
5.2. Porter Five Forces Model
5.3: Internal Analysis (You can use internal capability analysis, VRIO, OR THE SWOT model)
5.4 : Brief competitor analysis (Porter five forces model)
5.4.1. Strategic opportunities identified in the analysis above (5.1 to 5.4)
5.4.2. Strategic threats identified from above (5.1 to 5.4)
(Please only apply the strategic management models that are suitable for your strategic management challenge) 6. Strategic Management Solution: Porter’s generic strategies and others can be used to gain sustainable competitive advantage for the specific hotel.
Perhaps choose one strategic solution and not all. The strategic solution you choose should be one that relates to the threats and opportunities identified under 3.4.1 and 3.4.2 above.
So, it doesn’t help to apply all these business level strategies. Choose one or at most two (2) that are complementary or support each other from these below:
Or Blue ocean strategy
Or Ansoff Matrix
(There are many other strategies you can apply to solve the strategic management challenges. TheH key is choosing an appropriate strategic management solution for the right strategic management challenge)
Remind the reader what was discussed in the report
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EXAMPLE 2: AIRLINE EXAMPLE
Topic: Gaining competitive advantage in the airline industry: A case study of...
Executive summary (Use past or present tense please. For example, ‘This report analyzed or examines or This report analyses or examines)
A very strong Executive Summary clearly communicates details regarding the:
A very good introduction should cover these aspects (Use future tense please, e.g. This report will, is going to examine/analyze)
it important in relation to your topic- briefly)
5.4 Brief Internal Analysis – Internal capability assessment (internal strengths and weaknesses) of the the Airlines to determine their ability to deal with competitive forces identified above (e.g., do they have the right technology, the right people, etc). In other words what are the competences of the Airline ? (It is better to focus on specific routes that the chosen airline flies instead of all the routes). You can also apply relevant aspects of VRIO, Value Chain, SWOT to understand the Internal environment of the chosen company.
5.4.1. Strategic opportunities identified in the analysis above (5.1 to 5.4)
5.4.2 Strategic threats identified from above (5.1 to 5.4.)
Methods/ Direction/ Choice) (how can the Airlines remain competitive in the environment in which it operates).
Opportunities identified during the Strategic Analysis Stage above
(Please only apply the strategic management Solution/methods/choice/ direction/ models that are suitable for your strategic management challenge)
E.g. Ansoff Matrix
Porter’s Generic strategies
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EXAMPLE 3:
Topic: Safety and Security and Guest Experience: A Case Study of a destination or a Hotel
Executive summary (Use past or present tense please. For example, ‘This report analyzed or examines or This report analyses or examines)
A very strong Executive Summary clearly communicates details regarding the:
A very good introduction should cover these aspects (Use future tense please, e.g. This report will, is going to examine/analyze)
Ø Types of safety and security concerns for hotel guests, e.g., Ø Estimated effects of different crime categories on online ratings.
e.g. disruption in business, competitiveness, customer goodwill, customer confidence
Destination competitiveness comparison (Some studies that can help you to analyze competition in destinations)
Hotel competitor analysis: Porter’s five forces model
5.4 Internal Analysis – Internal capability assessment (internal strengths and weaknesses) of the chosen destination to determine their ability to deal with Safety and Security concerns of the guests (e.g., do they have the right technology, the right people, etc)
EXAMPLE 3: Crises Management ( Hotel, Destination, Airline/Hotels/ Theme Parks
Strategic management issue: Crises management in the face of natural and manmade disasters: A Case Study of ..... (any of the big hotels or Destinations that have faced disasters will also do, such as Nepal, New Zealand, Syria, etc will do)
Executive summary (Use past or present tense please. For example, ‘This report analyzed or examines or This report analyses or examines)
A very strong Executive Summary clearly communicates details regarding the:
A very good introduction should cover these aspects (Use future tense please, e.g. This report will, is going to examine/analyze)
3.1: Case study organisation ü ( e.g Sheraton Colombo, Sheraton Hong Kong , Marriott Sydney etc.)
OR Destinations such as Nepal, Viet Nam, Sri Lanka, Mauritius,
(location, star rating, major products and services)3.2 Hilton Hotel Vision and Mission
ü What is Strategic analysis and its purpose briefly/ and approaches to strategic analysis
ü You can give more attention to COVID here
e.g. disruption in business, competitiveness, customer goodwill, customer confidence
In other words what are the competences of the hotel or chosen destination ? Is the hotel/destination strong enough in terms of its resource endowments to deal with a crisis of the COVID19 magnitude for example?)
Recommendations: Strategic Management Solution (Strategic Methods/ Direction/
Choice) ( how can the hotel/ theme park or destination/attraction recover from crises)
ü How can the hotel deal with crises caused by disasters such as COVID, SARS, e.t.c.
4.4. Conclusion
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