1762 Essentials Of Digital Assessment Answer
Learning Outcomes
1. Examine how digital technologies have transformed the marketing communication landscape.
2. Articulate the meaning, characteristics and types of social media.
Assignment Task
With reference to a contemporary digital marketing topic, you are required to write an online magazine article discussing the impact of this subject on an industry of your choice.
Task Guidance
For guidance on this assignment, please access the assignment vodcast available through Canvas. In order to help you write your magazine article, the following structure should be used:
Paragraph 1 - Summary - describe what your story is about.
Paragraph 2 - Put story in context (location and date line etc.)
Paragraph 3 - Add more details about your topic
Paragraph 4 - Two supporting quotes.
Paragraph 5 – Sum up and signpost to more information
More information will be provided throughout the lectures and formative feedback will be given
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