Apply Major Service Management Assessment Answer

Assignment Task:

Task:

Learning Outcomes Being Assessed (LO 2 and 3): 
LO 2. Apply major service management concepts and principles to the operation and performance of service organizations. \

LO 3. Analyse service delivery effectiveness and performance. 
 

Choose One Option and Complete the Task 
5th Edition Option - Answer Question 2 for Chapter 4 Case - 'Trialling new concepts at Capes and Latimer' pp. 116-120 of 2021 edition of the 5th edition of the textbook. You must also create at least one service concept (for the micropub, brewpub, or craft beer bar) and include the concept in an Appendix to your essay. 4th Edition Option - Answer Question 2 for Chapter 2 Case - 'Sky Airways' pp. 41-42 of 4th edition of the textbook. You must also create at least one service concept and include the concept in an Appendix to your essay. 
The questions can be found at the end of each case. 
 

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