Bpmm3183 Relationship Marketing: Product Assessment Answer
1.Brief description of the Company:
Describe the history, objectives, achievements and focus of the company.
2.Consumer Relationship:
Describe how the organisation conducts its customer relationship marketing. Analyse the customer acquisition and retention strategies, and link it to some theoretical elements.
Introduction
AirAsia Berhad is a Malaysian airline company, and they are popular for their low-cost flights; headquarter of the company is situated in Kuala Lumpur, Malaysia. AirAsia has revenue of US$5.01 billion in 2016 financial year; the corporation has more than 17000 employees as of 2016. The company has successfully adopted a social media marketing strategy, and they use online channels to post the latest news, offers and interact with their customers. This report will focus on social media marketing strategy of “AirAsia” and evaluate whether their social media posts are ethical or not.
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