Bs7604 Strategy And International Entrepreneurship Assessment Answer

Question:

This individual coursework aims to provide the student with an understanding of a specific issue and related practice in the area of strategy and negotiations in international entrepreneurship.

The topic will be the IKEA Case Study in pages 555-561 of the textbook which will be posted separately.

While the topics covered vary from international competition to international negotiations, each coursework should include the following elements:

A description of the key issues facing the company including how it has evolved over time and the identification of the relevant business models taught in this module which can be associated with the issues.

A critical review of procedures that have been launched in the case study to respond to the above issues, using the relevant business models previously identified.

A set of conclusions and recommendations that identify best practice in how companies can respond to the issues identified.

It is important that your report should be balanced and impartial. Although you will rely on the case study data, your paper should reflect on the wider implications of the strategies and decisions undertaken in the case study.

Note: The structure of the report should include an executive summary (covering the main findings/conclusions and recommendations in the report); table of contents (with page numbers); review of problems/key issues; review of company initiatives to deal with problems; relevant theories/concepts; conclusions and recommendations; details of references used in the main text; appendices. The 2,500 word-count (+/- 10%) does not include the executive summary, tables in the main text, references or appendices.

Assignment Length 2,500 words

Analysis that should be included in the Assignment

·Porters Generic Framework applied to case study

·Pestle analysis

·Market Entry Strategy

·Porters 5 Forces

Summary of the key issues presented in a table form and then elaborated