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Bsbmkg603 Manage The Marketing Process- Assessment Answer


Question 1:

A) Describe in each, the effect of economic, social and industry directions on marketing industry.

B) List any five (5) trends and practices affecting marketing industry.  

Question 2: a) Explain in 30-50 words each, any three (3) different organisational structures.

b) Explain any three (3) major organisational roles and responsibilities, in 1-2 sentences each.

c) List any four (4) organisation policies along with their major inclusions.

Question 3: Answer the following:

a) List eight (8) key features of advertising industry and services.

b) Importance of product knowledge in advertising 

Question 4: Explain the following terms in words each:

a) The principles of marketing

b) Strategic Analysis

c) Strategic Management

Question 5: List and explain in each, the five (5) statistical and data evaluation techniques to measure marketing performance

Question 6: a) What do you mean by marketing effort? Write your answer

b) List the six (6) factors to ensure that marketing effort is directed towards area of greatest potential for the organisation. 

Question 7: How promotional and sales activities are integrated to achieve marketing objectives? Write your answer

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