Bus1010 Intro To Business Studies Assessment Answer
You are required to choose TWO (2) companies from a same industries then, compare and discuss their business nature based on the following contents: • Company background • Marketing mix • Human resource activities • Accounting discussion You are advised to cover the following areas in your assignment: Company background / Introduction: Make a brief discussion on: • Name of business- including company logo • The business nature (when started, mission, vision, objectives, etc.) • Type of business (e.g. sole proprietorship/ partnership/ private limited/ public limited/ franchise/ etc.) Marketing mix: Discuss the marketing mix (4P’s) of both companies Human resource activities: Discuss the following for both of the companies: • Organisation structure (include their organisation chart) • Activities/ programs/ training carried out for employees • Benefits/ remuneration packages given to employees Accounting discussion: Discuss the companies’ cash flow: • Individually for the year 2017 and 2018 • Compare both companies for the year 2018 Conclusion: Provide a summary and suggestions for companies to develop in future.
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