Business Analysis - Imagine Assessment Answer

Business Analysis - Imagine the Car Dealership of the Future - Report Writing Assessment Answer

Task:

What will the car shopping experience be like in the future? Design an inspiring user friendly dealership experience for the people of the city of Melbourne for Mercedes Benz. Think about how people may want to shop for a car and their desired experience. Users may be customers, employees, business, and others.

You have been engaged by Mercedes Benz as a Design Thinking

Consultant to respond to the Brief.

1. Please select one Design Thinking artefact (e.g.. empathy map, journey map, prioritisation matrix, etc.) and demonstrate its use to respond to the Brief.
2. Briefly demonstrate how the artefact is used (e.g.. empathy maps seek to understand user feelings etc.).
3. Provide max of three recommendations

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