Dbmg2253 Consumer Behavior|Strategies Assessment Answer

QUESTIONS:

a)The specific way we choose to satisfy a need depends on our unique history, learning experiences, and cultural environment. For example, two classmates may feel their stomachs rumble during a lunchtime lecture. If neither person has eaten since the night before, the strength of their respective needs (hunger) would be about the same. However, the ways each person goes about satisfying his need might be quite different. Conduct this exercise with classmates: “As you probably know, a prisoner who is sentenced to die traditionally gets to choose his or her ‘last meal’. If you had to do this (let’s hope not), describe your last meal in detail.” Compare the responses you get, especially among people from different ethnic or cultural backgrounds. What similarities and differences emerge? – Each student should get a response from one person and comparison should be done as a summary of all the responses.                              

b)Choose two of your favorite brands and devise an idea for an Alexa (Amazon’s smart speaker) “skill” that consumers could find useful. How would these skills help sell more of the brands’ products and/or increase customer loyalty?
         
c)How can brands remain relevant in the Age of Alexa? What strategies should brand managers employ to continue to influence consumer purchase decisions if consumers become more reliant on AI assistants?