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Hi5004 Marketing Management: Adapt The Assessment Answer



Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned. But whilst our day to day lives have changed, for business, the show must go on  or else risk complete failure. It is undeniable that some businesses won’t be able to thrive during this  period. But with creative thinking and a change of tactics, many businesses will be able to adapt and succeed, even during a lockdown.

Select one industry in the list below:

  • Fashion
  • Tourism
  • Hospitality
  • Education
  • Retail
  • Food

You are required to provide and discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19.


Lovemarks – The future beyond brands

Lovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.

Watch the video and the paper in the links below and provide your opinion in 300 words. Do you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion.


Watch the video in the link above and answer the following questions:

  • What are the benefits for the company to understand about consumer behaviour?
  • Using the information from the video and discuss about the tools that company can use to understand about consumer behaviour


You are marketing manager for a noodle company. Your company is launching a new noodle soon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient.

Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai” noodle


Watch the video in the link below and answer the questions: What is Zara’s product strategy?

How did Zara take over the industry using “fast fashion”?

Answer the question in 300 words and you must use the information from the video to support your discussion


You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about her/him. What step in the selling process is being carried out here? What is the importance of this step?

Answer this question in 300 words with 2 references to support your argument

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