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ICT205 Data Analytics Assessment 1

ICT205 Data Analytics

Assessment 1 – Case Study Report


A data analytics project starts with collecting the data and ends with communicating the results from the data. In between, there are multiple steps that are required to be followed- data preprocessing is one of the most important steps among them. The data preprocessing step itself has multiple steps depending on the nature, type, value etc. of the data.

On the other hand, data visualisation uses visual representations to explore, make sense of, and communicate data that often includes charts, graphs, illustrations etc. Today, there is a move towards visualisation that can be observed among many big companies.

Timelines and Expectations

Students are expected to work individually to prepare a report that details the use and applications of data preprocessing and data visualisation techniques on a selected data set. The aim of this assessment is to enable students to create a report that evaluates the use of data preprocessing and data visualisation techniques applied to a given case.

Students are required to select a data set and answer the following questions:

  • What is the purpose of the data set, and what kind of insights can be extracted from the chosen data set?
  • Have you applied any data cleaning approaches (e.g., missing value handling, noisy data handling) for the chosen data set? Explain in your own words what data cleaning approaches you have perform or why it was not required.
  • Have you applied any data transformation techniques (normalisation, attribute creation, discretisation etc.) for the chosen data set? What data transformation techniques you have performed or why it was not required to perform any transformation? Explain in your own words.
  • Have you applied any data reduction techniques (reduce dimension, reduce volume, balance data) ?If yes, then describe the data transformation technique(s) you have followed; otherwise, explain why no transformation techniques were not required.
  • Design an interactive dashboard using 3-4 charts/graphs/illustrations to represent the data.

Case Study Report (20%)

Expected word count 1,500 words

Students are expected to submit their assessments via Turnitin on Moodle.

Minimum time expectation: 15 hrs

Learning Outcomes Assessed

The following course learning outcomes are assessed by completing this assessment task:

LO1. review and differentiate between the methods of data analysis and presentation;

LO2. analyse internal and external sources of data relevant to business environments including

technology and service utilisation data to identify relationships and trends;

LO3. develop and apply skills in spreadsheets to sort, manage, summarise and display data to support managerial decision-making;

Assessment Details

For this assignment, students are required to write 1,500 words report on a specific case study and explain the use and applications of data preprocessing and data visualisation techniques on a selected data set. Students can choose any suitable data set that is publicly available on the internet.

In week 6, students will be required to submit their report on moodle. Students are expected to work individually and undergo their own research without collaboration with any other student. Students are expected to prepare a comprehensive report on the application of their knowledge of data preprocessing and visualisation on a given case study.

  1. All reports must include at least 5 academic references which must be done using APA7 reference style.
  2. The case study must assess the value propositions of the chosen data set and discuss what types of business questions can be answered using the data set. It must highlight the suitability of data cleaning approaches for the selected data set. It must highlight the data transformation techniques that are applicable to the data set. Students must also highlight how an interactive dashboard can be designed for the chosen data set to communicate the data effectively.
  3. This unit requires you to use APA system of referencing. See Sydney International’s quick reference guide. It should be used in conjunction with the online tool Academic Writer:
  4. A passing grade will be awarded to assignments adequately addressing all assessment criteria. Higher grades require better quality and more effort. For example, a minimum is set on the wider reading required. A student reading vastly more than this minimum will be better prepared to discuss the issues in depth and consequently their report is likely to be of a higher quality. So before submitting, please read through the assessment criteria very carefully.

Academic Misconduct

To submit your assessment task, you must indicate that you have read and understood, and comply with, the Sydney International School of Technology and Commerce Academic Integrity and Student Plagiarism policies and procedures.

You must also agree that your work has not been outsourced and is entirely your own except where work quoted is duly acknowledged. Additionally, you must agree that your work has not been submitted for assessment in any other course or program.

Individual report sample structure

  • Coversheet (mandatory)
  • Title page
  • Table of content
    1. Introduction
    2. Overview of the data
    3. Data Preprocessing
      1. Data Cleaning
      2. Data Transformation
      3. Data Reduction
    4. Dashboard Design
    5. Conclusions
    6. References
    7. Appendix

Note: Students are allowed in include other sections as they deem necessary based on their case study.

Sample data set for case study:

Case Study Report Marking Guide – Marks 100

Weighting: 20% Student IDs:

Assessment Criteria:


Very Good





Information is well

Information is

Information is somewhat

Information is somewhat


organised, well written,

organised, well written,

organised, proper

organised, but proper

and proper grammar

with proper grammar

grammar and

grammar and

and punctuation are

and punctuation.

punctuation mostly

punctuation not always

used throughout.

Correct layout used.

used. Correct layout

used. Some elements of

/05 marks

Correct layout used.


layout incorrect.


Structure guidelines

Structure guidelines

Structure guidelines

Some elements of

/05 marks


followed exactly

mostly followed.

structure omitted


Introduces the topic of

Introduces the topic of

Satisfactorily introduces

Introduces the topic of

the report in an

the report in an

the topic of the report.

the report, but omits a

extremely engaging

engaging manner which

Gives a general

general background of

manner which arouses

arouses the reader's


the topic and/or the

the reader's interest.


Indicates the overall

overall "plan" of the

Gives a detailed general

Gives some general

"plan" of the paper.


background and

background and

indicates the overall

indicates the overall

/10 marks

"plan" of the paper.

"plan" of the paper.


All topics are discussed in

Consistently detailed

A topic has been

Inadequate discussion

Depth coherently.

discussion. Displays

adequately discussed.

of issues Little/no

Significant evidence of

sound understanding

Displays some


Critical analysis and

with some analysis of

understanding and

understanding or



analysis of issues.

analysis of most issues and/or some irrelevant

/65 marks


Summary & Conclusion

An interesting, well

A good summary of the

Satisfactory summary of

Poor/no summary of the

written summary of the

main points.

the main points.

main points.

main points.

A good final comment

A final comment on the

A poor final comment on

An excellent final

on the subject, based

subject, but introduced

the subject and/or new

comment on the

on the information

new material.

material introduced.

subject, based on the


/05 marks

information provided.


Correct referencing

Mostly correct

Mostly correct

Not all material correctly

(APA7 Style). All quoted

referencing (APA7 Style). All

referencing (APA7 Style)


material in quotes and

quoted material in

Some problems with

Some problems with the

acknowledged. All

Quotes & acknowledged.

quoted material and

reference list.

paraphrased material

All paraphrased material

paraphrased material



Some problems with the

Correctly set out

Mostly correct setting

reference list.

/10 marks

reference list.

out reference list.

SubTotal-/100 marks

Total out of 20

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