Mba3307 Marketing Management| Keller’S Model Assessment Answer
Using Keller’s Brand Equity model (illustrated below), you are required to write an essay: 1. Describing Keller’s Model 2. Discussing the applications and critique of the model 3. Consider the “integrated approach models” being espoused these days and provide a balanced view of how companies may engage in building brand equity in the New Normal brought on by the Covid-19 pandemic. You might want to integrate two or more models and synthesize your own model. 4. Provide as many case examples as possible from real companies
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