Mgb868 Marketing And Global Business Assessment Answer
Write some background of the company that you are familiar most, focusing on the marketing department and marketing effort it made in the past and present that contribute to their success. Discuss also the readiness or their plan for going international.
Marks will be given on clear explanation of the brief history of an organization, how they started and how they make the business grow as today with proper citations and references.
NOTE: the company’s background as described in question 1 must be used in answering all other three questions (2-4)
a. Explain suitable marketing strategies for the company to go global.
b. Describe the world economy scenario of today that can benefit the company
a. Describe some of the possible social and cultural challenges, when the company go international.
b. Discuss on the statement: “Good information system will be the key success to the company’s business abroad”.
a. How would you advise the company in using positioning and segmentation strategy in the new market? Explain.
b. Discuss how would you plan for the company’s pricing and promotion strategy abroad.
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