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Mgt4514 Strategic Change Management Assessment Answer

Question:

 

The Coronavirus pandemic has exposed the weakness of the supply chain of many companies around the world. A lot of organisations failed to cope with the sudden change in consumer behaviour brought forth by movement control initiatives designed to control the spread of the Covid-19 virus.

 

Students are asked to study the impact of the current environment and choose a company in the listed industries below. Using Value Chain Analysis, analyse the Primary Activities and Support Activities of the company within its specific industry. Offer recommendations that could help improve the company’s resilience; make sure the recommendations given are aligned with the company’s mission and vision.

 

Industries: Online retailing, Hospitality and Tourism, Film and Music streaming.

 

 

Task assigned:

 

· Introduction of the organization.

· Critically examine the organisation and environment using Value Chain Analysis.

Evaluate recommendations to be given to the company considering the strategic positioning and the sustainability of the organisation




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