Mgt6206 Operation Management Assessment Answer
Based on the case study file attached please refer to page 151 and 152. That is the chosen case study. This chapter emphasises on the factors that led to the Peterson’s failure in running the company. There were a number of factors that led to their downfall namely a poor supply chain management, lacking in sales and marketing, weak support functions and lack of investment. These are the four factors that were identified as the major pain points of the business. This study would shine some light on the criticality of these functions and the proper way to operate these function. You only need to do the for sales and marketing and lack of investment and innovation (already highlighted on the case study file). The other two has been done. Please comply with Harvard referencing.
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