Mkt302 Digital Marketing - 1 Assessment Answer
1. Introduce the brand and explain the current offering, positioning and target audience of the brand.
2. Describe the digital marketing strategies that have been used by the brand by analysing and evaluating the current website and social media platforms used by the brand.
3. Explain why the brand has been unsuccessful with their digital marketing strategies. Please support your argument with reasons.
4. Identify a competitor brand from the same industry which has been very successful in enhancing brand awareness using digital marketing strategies and explain why you think this brand has been successful compared to the first brand you discussed.
You must use a minimum of 5 references. These must comprise of: • At least 1 academic article/paper. • 2 company websites. • Up to 2 other sources of your choice. • Wikipedia, Slideshare, Businessballs, BizEd, Mindtools and other non-academic sources are not considered to be authoritative and will attract low marks if used. If in doubt, consult your lecturer.
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