Mkt302 Digital Marketing Assessment Answer

Before you start working on this assessment, conduct preliminary web research of the brand that youwould like to analyse based on the list of brands that your workshop facilitator has shown you. Please consult your workshop facilitator if you are unsure as to which brand you should choose. If you select a brand outside of the list, you will receive a grade of 0 for this assessment. Once you made your choice, you are required to write a Digital Marketing Audit - an essential tool used to assess the efficiency and effectiveness of digital marketing tools. In preparing the audit, you should include three distinct sections: Section 1 – The need for digital marketing A succinct description of the brand (name, ownership, location/s; What do they sell? Who do they target?). Identification of the purpose of digital marketing for the brand (for example, the sale of products, lead generation, brand awareness).

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