Mkt6002 External Environment|Swot Analysis Assessment Answer
Task One -Analysis ofGymshark’s external environmentUsing appropriate theory, conduct anexternal (macro and micro) environmentanalysis for Gymshark, highlighting the main trends apparent in the industry and any key strategic issues emerging from the changes within the widerexternal environment.Task Two -Analysis of Gymshark’s competitive environment Conduct a competitor analysis for the industry in which Gymsharkoperates, evaluating keycompetitorsand how successful theyare in the marketTask Three -Analysis of Gymshark’s customers Analysethe different sorts of customers who buy the Gymsharkbrand and identify the main trends apparent inthe demographics of the marketTask Four -Analysis of Gymshark’sinternal situationUsing appropriate theory, conduct an internal analysis for Gymshark.Establish the main resources and capabilities which the organisationhas and competitive advantage(s) theycan utiliseto compete in today's marketplace.Task Five -Summary of current positionProvide a summary of the current internal and external situation using a SWOT analysis
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