Web 278 Web Strategy|Web Communications Assessment Answer
THE TASK The client has asked you to prepare a web communications campaign plan in order to achieve the following goals/objectives: 1. To increase awareness of Youth Corps Singapore’s role to their target public as identified by you. 2. To create a web communications strategy to encourage youths (15-35 of age) to step up and volunteer. 3. To promote the various programmes that Youth Corps has and develop a sustainable and integrated social media strategy for Youth Corps, leading up to their mega signature event – Youth Corps Service Week 2021 (the week of March school holidays). 4. To propose content plan (with one example) and launch plan (timeline) for Youth Corps Service Week. 5. To develop at least two digital personas to represent the audience. 6. Attract partnerships/sponsorship in order to stretch the $5000 budge
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