Analysis of Customer and Staff Data

BizOps Enterprises

Project: Analysis of Customer and Staff Data

Assessment 3

Advanced Diploma of Leadership and Management

BSBINM601 Manage Knowledge and Information

Introduction

This report is aimed to develop a action plan for BizOps Enterprise for re-branding and gaining market share. Also to analysis of collected customer and staff data and to develop a risk management plan to assess the method of re-branding and gaining market share. This report is also aimed to improve the company profile and maintain existing and potential customers

Scope

• Using and analyzing customer and staff data
• Focus on company profile and re-brand
• Intend to improve market share
• Market research

Information action plan

Report

Objective

This report is aimed to identify staff awareness and perception of BizOps's branding and marketing and identify the trends and patterns. This report is also aimed to analysis the cause and effect of people's perception of BizOps's branding.

Step s of review and analysis the data

1. Look for a theme and sub theme
2. Distribute findings
3. Identify areas to address
4. Consult with a range of stakeholders
5. Formulate changes
6. Develop objectives
7. Monitor progress

Findings

Staff

The way they think about the logo

• 5% think that the logo is Old fashioned
• 75% think that the logo is boring
• 80% think that the logo can not symbolize what BizOps
• 75% think that they want to see the logo changed

The way they think about the promotional activity that BizOps carry

• 50% think website, conferences, flyers are the most effective promotional activity
• 55% think that the number of marketing activities are not enough
• 75% think that the frequency of marketing activities are not enough

Some promotional activities that they think BizOps should undertake:

• Sponsorships
• Providing a scholarship
• Being more dynamic at conferences- presenting rather than just having a stall
• Sponsoring a sports event
• Having a window display in the local shops
• Having rewards for the 15^th customer that month
• Branding more items with BizOps logo 

What does the staff think about the Logo?

*A = Staff who have been at BizOps Enterprises 10+years

B = Staff who have been at BizOps Enterprises 5-10years

C = Staff who have been at BizOps Enterprises 3-5years

D= Staff who have been at BizOps Enterprises less than 3 years

Customer

Company awareness

• 46% customers find out about BizOps from Website,
• Only 8% customers find out about BizOps from Newsletter

Customer perception

• All the customers think that the products met with their needs
• Over 85% customers happy with our products and service, however, only 40% customers think that we are friendliness

Promotional reach and awareness

• 44% customers didn't receive our newsletter
• 60% customers didn't aware of our promotional activities
• Over 80% customers would like to be informed by newsletter or website

How would our customers like to be informed about BizOps activities

*50 customers responded to the website survey

Emerging trends or patterns

BizOps Enterprises is experiencing loss of potential customers and declining market coverage. After analysis the data from the staffs and customers, we discover the trends that the reason of losing potential customers and declining market is because of the lack of innovative ideas to project the brand.

New and innovative ideas form the results

• Redesign the company logo
• More promotion activities
• Being more dynamic at conferences- presenting rather than just having a stall
• Sponsoring a sports event
• Having a window display in the local shops
• Branding more items with BizOps logo

Risk management plan

Communication plan template