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BMAN71942 Innovation Management and Business Strategy : Identifying Bu

You have been selected to undertake a project analysing the business strategy of a company of your choice. Your assignment should address the following issues:
 
1. Using Porter Five Forces model, analyse the competitive structure of one of its key markets.

2. Analyse, using any techniques studied in this module, the sources of competitive advantage for the company.

3. Critically assess the current and future challenges to the competitive position of the company.
ok hers a more detailed question with guidelines to answering

You have been selected to undertake a project analysing the business strategy of a company of Ryanair. Your assignment should address the following issues:
1. Using Porter Five Forces model, analyse the competitive structure of one of its key markets.
- what is the buyer power, intensity of rivalry etc for the company,
- looking at the competitive environment, external environment

2. Analyse, using any techniques studied in this module, the sources of competitive advantage for the company.
- stakeholders mapping/ bowmans strategy clock, generic strategy
- internal capabilities,

3. Critically assess the current and future challenges to the competitive position of the company.
- use pestal analysis on this part
- threats from external environment
General notes throughout
- Define and compare the competitors - Southwest Airlines, British Airways

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