BMO6508 Operations Management for Service Quality and Profitability
You are able to do quality research (peer reviewed articles (most important), textbook, reports, etc) into the fast food industry.
You are expected to answer the following questions:
- Identify both established and emerging consumer value propositions within the fast found industry.
- Discuss the application of manufacturing excellence (TQM) in fast food chains
- Review the relationship between service quality and profitability in the industry
- Describe the current and potential operational challenges faced by managers in the fast food industry.
- Provide a process map (or flowchart) of a fast food restaurant’s order fulfillment process
- Provide recommendations for improving the service operations of fast food restaurants
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