You are to conduct an environmental analysis of Blackmores Limited, an Australian health product manufacturer.
The report will analyse the internal business environment and its external operating environment and will make a conclusion about the performance and outlook of the company. The analysis must be about the company now, not 5 or more years ago.
The key sections to be included in the report are: Title page; Executive summary; Contents, Introduction; Internal Analysis (Senior managers quality; Resources & Capabilities); External Analysis (Macro and Micro);
Appropriate facts and figures on the market and competitors must be included, as well as appropriate and relevant data on consumer preferences and market trends. It is essential to avoid general, unsupported statements. Graphs of the company’s 5-year history of sales, profits and share price must be included.