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BPS 6311 Strategy Implementation : Google is the Market Leader

Write a case study called Google's strategy in 2010.
I want you to do mainly three parts: Internal environment, SWOT analysis, and strategy to suggest.
The details;
Internal Environment
Discuss their internal structure, their culture, and their resources. ('Strengths' and 'Weaknesses')
IFAS (internal factor analysis)
SWOT (Strengths, Weaknesses, Opportunities, Threats)

SFAS (strategic factor analysis summary)
What strategy do YOU SUGGEST they follow (strategy formulation)?

Functional Strategy: core competency, distinctive competency, etc.
Business Strategy: low-cost, differentiation, focus, etc.

Corporate Strategy: growth, stability, retrenchment, etc.  what is their 'corporate strategy' (if they are a multi-business enterprise)? And what does their portfolio look like (e.g., BCG -- Boston Consulting Group; GE Matrix, Corporate Parenting)? Which areas do they want to grow, which do they want to keep stable, and which do they want to scale back from (retrench)

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