BPS 6311 Strategy Implementation : Google is the Market Leader
Discuss their internal structure, their culture, and their resources. ('Strengths' and 'Weaknesses')
IFAS (internal factor analysis)
SFAS (strategic factor analysis summary)
Functional Strategy: core competency, distinctive competency, etc.
Business Strategy: low-cost, differentiation, focus, etc.
Corporate Strategy: growth, stability, retrenchment, etc. what is their 'corporate strategy' (if they are a multi-business enterprise)? And what does their portfolio look like (e.g., BCG -- Boston Consulting Group; GE Matrix, Corporate Parenting)? Which areas do they want to grow, which do they want to keep stable, and which do they want to scale back from (retrench)
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