BSB42415 Marketing and Communication-Marketing Technology

Identify at least two key trends of current concern for the marketing communications industry. List relevant digital communications technologies, platforms and devices.Describe the current and future impact of the trends on the marketing communications industry as a whole.

Describe at least one strategic response by the team or organisation, including the impact of the trend on roles within the team, using everyday activities to illustrate impact.Briefly describe a suggested process of keeping up-to-date on trends, conducting formal and informal research, sharing knowledge and continuously incorporating new knowledge into work roles.

Answer:

Marketing communication is the complex and fundamental part of the organization’s marketing efforts. It includes direct marketing, advertising, packaging, printed materials, sponsorship, sales presentation, PR activities and appearance in the trade shows.

Marketing communication is all about listening Social media is the digital reflection for the present lives of the consumers. The Medias like Twitter or Facebook are the natural environment for the young consumers. The social Medias are also the sources for information, news, entertainment, friends and the latest brands.

Emotional marketing Emotional marketing assists the business to achieve the higher position under the highly competitive market. Internet is at the heart of digital age as it enabled the creation of global networks for the computer network and infrastructure for online activity. Satellite technologies and mobile are the other revolutionizing element of the communication industry.

The organization will need to make higher expenses on the marketing communication. Further, the dominance power of the customers will increase. Challenges for dealing with global audiences will increase

The strategies shall be prepared to serve the client in better way with regard to the changing environment. One strategy that can be adopted is become the market technologist. The marketing technologist is the bridge among the marketing and IT and a tech savvy professional with great knowledge of data and analysis, which will assist him to develop actionable insights and aligns with the marketing campaigns.

The marketing technologist will further carry out the holistic approach to manage the marketing technology of the organization. Moreover, it will guide in selecting the suitable software and tool to convert and attract the potential customers and to retain them for long-term period.

Process of keeping up-to-date on trends Subscribing to the trade journals Keep updated with the consumer magazine Scour the blogs and website Read news sites and newspapers Listed to podcasts or watch videos Observe the competitors Talk to the customers.

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