The retail landscape is changing more rapidly than ever before, driven by uncertainties in global economics, the emergence of new technologies and increasingly complex demands from customers […] The companies best placed to increase market share at the expense of their competitors will be those who can provide customers what they want, when they want it and how they want to buy it. That means providing a seamless front-end customer experience, together with an agile and optimised supply chain behind the scenes.
Critically discuss how supermarket retailers meet the needs of the market.
Evaluate features of their assortment planning, own brand and supply chain operations that contribute to their success.
Give specific attention to purchasing decisions, distribution systems, inventory management and customer service.