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BUS7049 Cross Cultural Management : Global Branding and Advertising Strategy

1. It is widely recognized that there are important cross-culture differences in the context for managing people. Discuss shortly how national culture differences might constrain management practices.

2 a. How might similarities in national culture impact on leadership styles and the way in which are best be made in the case of HiTrees?

b. How might dissimilarities in national culture impact on leadership styles and the way in which decisions are best be made in the case of HiTrees?

3. The MNC, HiTrees US, would like to increase intercultural communication within multicultural teams at the local level and between the subsidiaries and with the head office.

Use the information in the case to show why intercultural communication within multicultural teams is important and the potential barriers to effective intercultural communication between multicultural teams between subsidiaries.

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