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Busi4362 Strategic Management : Cost Assessment Answers

Examine elements of standardization and adaptation of Coca Cola with a focus on the organizational design and organizational processes.
 
Indicate the process of standardization and the associated cost advantages of Coca Cola and consideration of various associated factors.

Answer:

Examine elements of standardization and adaptation of Coca Cola with a focus on the organizational design and organizational processes.

Coca Cola has adopted the process of globalization long time back (Coca-cola.com, 2017). They opened multiple bottling plants which are spread all over the world. The efforts of the company were centered on the investments in the testing process of the foreign markets. This was done for the purpose of international expansion. It has also engaged in the mass production of its products and the inauguration of the local partnership ventures (De Mooij, 2013). This was part of the adaptation as well as standardization strategy, which helped the company to penetrate the masses in a short duration. The company made standardization strategies by reducing the differences in the products so that there is a uniform pricing of the products all over the world (De Mooij, 2013). There has been a considerable change in the organizational processes of the company such as increasing production, decreasing costs of the raw materials and streamlining the distribution process.

Indicate the process of standardization and the associated cost advantages of Coca Cola and consideration of various associated factors.

Coca Cola has followed the process of standardization by making available same products across all the market segments (De Mooij, 2013). It has paid attention to the associate cost advantages. It has improved organizational efficiency by using the economies of scale. It has fixed the prices of the products and the application the same in the global markets (De Mooij, 2013). The company has paid attention to the local preferences of the customers and has incorporated those attributes in their product range. It has considered the socio-cultural attributes of the local population and hence it is successful in gathering the confidence of the target population (De Mooij, 2013).

References

Coca-cola.com. (2017). Coca-Cola Global: Soft Drinks & Beverage Products. (2017). Coca-cola.com. Retrieved 14 March 2017, from https://www.coca-cola.com

De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes. Sage Publications


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