BUSN11082 Organisational Strategy: Google’s Corporate Strategy
Case Study: Google Is Now Alphabet-But What's the Corporate Strategy?
Use the case study materials and your own research to answer the following questions.
- What is Google’s corporate strategy?
- Does Google have a clear vision of what it wants to become?
- Evaluate Google’s diversification into new products and businesses, with particular reference to (a) browsers (Chrome), (b) mobile phone operating systems (Android), and (c) mobile devices (Motorola).
- Provide evidence to support the argument that Google needs to refocus?
- How should Google delineate its corporate boundaries and which businesses or products would you recommend abandoning or selling (if any)?
- Review your answers to questions 1 to 5 and consider what the influences have been on the strategies followed by Google and suggested by you, note your response should consider the complexity and ambiguity of strategy decision making.
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