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BUSN11082 Organisational Strategy: Google’s Corporate Strategy

Case Study: Google Is Now Alphabet-But What's the Corporate Strategy?

Use the case study materials and your own research to answer the following questions.

  1. What is Google’s corporate strategy?
  1. Does Google have a clear vision of what it wants to become?
  1. Evaluate Google’s diversification into new products and businesses, with particular reference to (a) browsers (Chrome), (b) mobile phone operating systems (Android), and (c) mobile devices (Motorola).
  1. Provide evidence to support the argument that Google needs to refocus?
  1. How should Google delineate its corporate boundaries and which businesses or products would you recommend abandoning or selling (if any)?
  1. Review your answers to questions 1 to 5 and consider what the influences have been on the strategies followed by Google and suggested by you, note your response should consider the complexity and ambiguity of strategy decision making.

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