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BUSN2048 Social Media Marketing Procedia Engineering

In this assignment you will be required to examine a Social Media Marketing analytics tool and write a short report with respect to its features, applications and capabilities.

You are required to do the following:

  1. Select a social media analytics tool for discussion. You can use the examples given during the

lecture (Week 5) or choose any other tool

  1. Discuss the key features (at least 3) of that tool.
  • What are the key features?
  • How does it work?
  • How are they different or similar to other competing tool?
  1. Application of the tool
  • For which industry/product category is this most suitable for or most commonly used in?
  • What sort of problems does it solve? Or what does it tell or measure?
  • Explain using examples


  • How does it position itself in the market or how does it differentiate itself?
  • A comparison with other competing tool(s) could be useful in this section.

Note: Point 2 and 4 may have overlaps but the key difference is that point 2 is about the attributes of the tool while point 4 is about marketing/promotion/perception of the tool.

  • What is latest update regarding the tool? Example, new features or latest news.
  • Visit their social media platform (if it has) and briefly report on the activities onsocial media platform

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