Design Thinking
Introduction
With the complex and changing business environment, organizations are adopting new approaches to create a strong foothold in the market. The success of the organization highly depends upon the organization’s ability to build a deep and collaborating relationship with the customers. Hence, to fulfill the higher expectation and changing demand of the customers, implementing innovation is one of the key factors that the organization is focusing
Challenges in the process of Design Thinking
With the aim of fulfilling customers’ satisfaction, the Design Thinking process helps in developing the innovative product. However, at the same time, some of the following challenges seen are:
In the development of UNI concept, we have not faced the issue of leadership throughout the Design Thinking process. The senior members working on the project were highly skilled and had proper knowledge of the hearing aid device mechanism. The higher officials had structured the design process by accurately analyzing the issues faced by the deaf people and worked on designing an advanced hearing device.
During working on the concept of UNI, we have aim at maintaining the factors of scaling. We have kept the designing strategy by studying the need for an advanced hearing aid device by interacting with the deaf and hearing hard people. We have a team of highly qualified professionals who have incurred the latest technologies with developing the device and the machine is low cost so that people from the different level of society can avail the product. Thus, we can say that we have not faced any problem regarding scaling.
In the process design thinking of the UNI, gathering data proved to be a tough and expensive part for us. We required a number of feasible and potential customers and received mixed views for the product which ultimately did not benefit us. Then we hired potential customers so as to achieve trustable views for the product and to implement in the process.
This challenge did not prove to be a barrier for UNI, as we knew that UNI was a single product of its kind and there were no competitors for it in the market. The product was highly desirable in the market as it would eliminate the gap of communication between a person who is hard of hearing and a normal person.
In the process of developing the UNI gadget, we were aware of the business viability factor and it was one of our main aims to produce the gadget in such a way that it meets the requirements of the customers and is also cost effective to them. We wanted to create a device that proves to be an effective communication channel between a deaf and a normal human being. We knew that the process needed camera, sensors, recorders and a set of software which was collectively an expensive process and eliminating the costs was a big challenge that we faced.
Conclusion
The design thinking with its ten steps proves to be complex process as there are numerous challenges that the process inculcates. The challenges make the design thinking process tough for an organization to implement in its products. Coping up the challenges in the process of Design Thinking proves to be highly beneficial for an organization in terms of achieving success in the product. The main reason for design thinking to be a success is because of the reason that it focuses on the requirements of the end users. Through its process of continuous testing, it reaches a level in the production that has fullest chances of success in the market through the designing of the products meeting the requirements of the customers and ultimately achieves success through the implementation of the concept of design thinking.
References
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