This presentation focuses on the marketing concepts and related functions for incorporating new online coffee venture. It will sell international coffee products from the online dashboard mechanism The name of new venture would be Cosmos Café which will sell affordable unique coffee to clients. It will focus on customizing the coffee products as per the client’s needs.
Developing a marketing pitch for the investors. Assessing the potential
benefits and drawbacks of business. Identify the marketable problems with the newly developed online coffee sale portal. Assessing the coverage towards the potential clients.
Focused on using the cognitive technologies to develop Chatbot. Strengthen the online support chat for business. Focused on product differentiation strategy.
The online chain will be developed to connect with clients in virtual world. Strengthen the business outcomes. Focus on customizing the international coffee product.
Market segmentation- customize the coffee products as per the clients needs. Target market strategies- focus on client’s taste Marketing mix- develop Cost leadership and product differentiation strategy
Bringing international coffees. Attract clients through quality coffee products and aligning the interest with the online business market. Focus on target market profile and business positioning.
Installation of Chatbot in system may requires hiring IT experts. Developing of online market with wide range of competition. Customizing the international Coffees may destruct the essence of international drinks. Price of Cosmos Café would be 15% plus business cost. Cost of the international coffees would be 30% less as compared to offline sales. It focus on easy delivery and best quality international coffee products.
Newly developed Chatbot will strengthen the client’s satisfaction . It will also allow clients to get international coffee drinks. Set up proper marketing process model to attract high number of clients. Upgraded system model to resolve client's issues. Instant delivery of international coffee products. Developing online dashboard mechanism to reach to numerous clients in market. Focus on College going young. Wide range of market due to online market coverage. Install new Chatbot to strengthen SEO (Solomon, 2014).
High competition with the offline Cafes. Hiring of IT experts and employees. Developing of core competency to win over the market. Enter into the strategic alliance with other IT company may result to high cash outflow (Wei, Samiee, and Lee, 2014). Aim to provide online business channel by capturing more clients Newly advance coffee products will also strengthen project sales. The profit earning capacity would be high based on high turnover (Rindfleisch, and Moorman, 2013).
Conclusion
High business growth. Low competition. Focus on developing and strengthen market share by grabbing more clients. Keeping price of the products low and high quality.
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