1. Distinguish between micro and macro level external analyses;
2. Explain the importance of industry and market analysis with regard to THE sectors;
3. Describe the construction and application to THE of Porter’s five forces framework;
4. Define and distinguish between competitive and collaborative behaviour in industries;
5. Assess and explain the limitations of the resourcebased model of industry analysis;
6. Define strategic groups and be able to apply the concept in industry analysis for THE sectors;
7. Explain the meaning of Critical Success Factors and distinguish them from Key Performance Indicators.