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HAT303 Hotel Operations Management

Assessment Information 2

Subject Code:

HAT303

Subject Name:

Hotel Operations Management

Assessment Title: Length:

Individual Property Portfolio Analysis 1200 words (+/- 10% allowable range)

Weighting:

40%

Total Marks:

Submission:

100

Online via Turnitin

Due Date:

Week 9

Assessment Description

The purpose of this individual property portfolio analysis is to further your understanding of the role of operations and control in hotel management by applying hotel operation management concept to a real business case. It will also further your ability to identify a range of factors that influence operations in hotel and accommodation management.

Based on concepts discussed in weeks 3 to 8, you are required to compare two opposing Accor Hotel Group brands and critically examine their differences in:

  • Provided facilities;
  • Services available;
  • Room rates;
  • Revenue streams;
  • Housekeeping functions;
  • Food and Beverage outlets;
  • Other supplementary services offered by the brands.

Your case study analysis MUST follow a professional structure:

Property Portfolio Analysis of the upper scale Accor brand (600 words) Property Portfolio Analysis of the budget scale Accor brand (600 words)

Reference List (You must use Harvard Referencing Style)

In creating your assessment, you may wish to include tables, graphs, charts or any other visual aids. You are required to reference at least 12 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, and newspaper articles.

N.B: The reference list does not count towards the word limit in this assessment.

Important Study Information

Academic Integrity Policy

KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.

For details on academic integrity policies and penalties, the reassessment process, and the appeals process, please refer to http://www.kbs.edu.au/current-students/student-policies/.

Word Limits for Written Assessments

Submissions that exceed the word count by more than 10% will cease to be marked from the point at which that limit is exceeded.

Study Assistance

Students may seek study assistance from their local Academic Success Centre representative or refer to the study help on the MyKBS Academic Success Centre page. You can find this by clicking on the top page toolbar:

My Services>Academic Success Centre>Study Support Resources

HAT303 Assessment Marking Rubric – Individual Property Portfolio Analysis 40%

Criteria

NN (Fail) 0 - 49

P (Pass) 50 - 64

CR (Credit) 65 -74

DN (Distinction) 75 - 84

HD (High Distinction) 85 -100

Critical Analysis

Your analysis lacks depth, and your interpretation is not relevant to the assessment criteria.

You analyse some specific information, although your interpretation is not always relevant to the assessment criteria.

You analyse most of the information required by this assessment.

You analyse and interpret examine specific information required by this assessment.

You critically analyse and examine specific information required by this assessment.

Application

Your analysis does not satisfactorily identify and apply relevant accommodation management concepts.

Your analysis partially identifies and applies some relevant accommodation management concepts.

Your analysis satisfactorily identifies and applies relevant accommodation management concepts.

Your analysis strongly identifies and applies relevant accommodation management concepts.

Your analysis clearly and thoroughly identifies and applies relevant accommodation management concepts.

Format

Spelling and/or grammar is consistently incorrect, impacting on the flow and readability of your analysis.

The format chosen for your analysis lacks thought and consideration for the intended audience.

In-text referencing and/or reference list is mostly incorrect or non-existent.

Even though grammar and spelling are an issue, they do not detract very much from the readability of your analysis.

The format chosen for your analysis is appropriate, but major improvements would enhance its presentation.

An earnest attempt at intext referencing is obvious but there are major errors.

Mostly correct grammar and spelling are very good but with occasional errors.

The format chosen for your analysis is appropriate, but some improvements would enhance its presentation.

Mostly correct in-text referencing and reference list with minor errors throughout and the occasional major error.

Errors in grammar and spelling are rare.

Your analysis is professionally presented and has been submitted in the appropriate format

In-text referencing and the resultant reference list are correct, with only the occasional minor error.

Correct grammar and spelling throughout the analysis with no obvious errors.

Your analysis is professionally presented and exceeds expectations in what is evidently suitable for a highgrade commercial environment.

In-text referencing and the resultant reference list are correct, with no errors.

Feedback and Grades will be released via Turnitin

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