HEA230 Cultural Competence: Influence Of The Media In Healthcare

Introduction 

The ever-changing trends depend on the change of the needs and the preferences of the people worldwide are taken care of by the technological advancements in various fields. Among the relevant changes that are brought about in the systems, the most important being the information technology which enables the people to get information depending on their individual priorities. The media is an important step in the modern world, which helps in keeping the people aware of the situations and the circumstances. It enhances the understanding of the rights and the powers that the common people have. Media helps in making the people aware of the governmental control and thereby controls the enormous power of the governments.  

Media also plays a significant role in determining the effectiveness of the multicultural society healthcare (Ozdowski, 2013). Actually, the healthcare practitioners and the professionals are aware of the persuasive power of the mass media. The role of the media in influencing the people at large is also an important aspect that favors and justifies the existence of the media (Ozdowski, 2013).  Australia having a diverse population has made it essential for the healthcare professionals to determine and make use of the distinct requirements of the people adhering to the social structure. The healthcare professionals are required to understand and adhere to the different solutions of the problems that they might face in dealing with the clients (Ozdowski, 2013). The media of the Australia helps in understanding the different healthcare needs of the people and therefore helps the healthcare professionals to make use of the information in their line of work. This factor helps the healthcare professionals to undertake safe and sure healthcare solutions to the issues faced by the clients relating to the healthcare. These perceptions help the healthcare professionals in designing their services in order to make sure that the proper services is being provided to the clients depending on the requirements of the clients.  

The report aims at understanding the different aspects of the media with the help of the two media items. The main purpose of this report is to understand and make out the media in influencing the healthcare of the multicultural society of Australia. It also enumerates the ways in which the media helps the healthcare professionals to understand the distinct requirements of the clients depending on the health issues that the client faces.

Critical evaluation of the role of the media

In the modern world, evolution of the mass media is a serious step that has influenced various factors. Media have been the voice of the people from the very days of its inception; therefore, the involvement of the media helps in determining the awareness that is the necessity of the people. The involvement of the media in making the people aware of the present situation of the nation helps in understanding the literacy rate of the people. Mass media, on the other hand, enhances the communication in the healthcare practices. Therefore, it facilitates the serious involvement of the healthcare professionals to undertake ways in order to support the healthcare of the diverse communities (McCallum, 2013).

The healthcare practitioners are aware of the steps that the media can take if any discrepancies arise out of their services that they are providing to their clients (Hamm et al., 2013).  Moreover, media is being used as a tool for undertaking the healthcare campaigns, issued for ensuring public health at large. The effectiveness of the mass media depends on the fact that it can reach out to the wide range of audience, thereby helping in the promotion of the healthcare services that the healthcare practitioners undertake for the common good (McCallum, 2013). The awareness programs helps in making the people aware of the probable healthcare objectives. It helps in determining the probable healthcare facilities that the people are entitled by the different healthcare units in the nation. Media is being used in making the people aware about the conditions of living and make improvements accordingly. It essentially helps in changing the behavior of the people through the enforcements of the laws and the policies.

Media also helps in shaping the cultural awareness among the people and thus aims at enhancing the culture among the people (Grajales et al., 2014). Therefore, the media helps with the awareness of the people based on the situations and their own criterion of the environment. The cultural diversity in the nation affects the media interests based on the psychological and the changes in the culture and heritage of the people.   

Influence of the media in the undertaking of the safe care

The important function that is being undertaken by the media is making the people aware of the current conditions of the healthcare, in this context. The media aims at keeping the people aware of the changes that are being undertaken by the healthcare experts (Gholami-Kordkheili, Wild & Strech, 2013). On the other hand, the media also facilitates and transmits the important changes that are being demanded by the people at large to the healthcare experts. The healthcare options that are being selected by the professionals depend on the factors of the diversity. Therefore, the use of the correct framework, according to the requirements of the client is a necessity that is being facilitated through the proper functioning of the media. It helps the experts in formulating relevant healthcare solutions depending on the diversity of the Australian society.

The different approach that is being undertaken by the media is aimed at the maintenance of the client requirements based on the psychological and demographic structures of the nation (Casella, Mills & Usher, 2014).  The media helps in empowering the communities by transmitting their requirements to the healthcare professionals so that their requirements are considered and taken care of.  The Aboriginal communities are often left out as the media functions on the majority and the universality of the groups, which creates a negative impact of the functioning of the media. The functions of the media greatly affect the healthcare options of the particular group (Jean Barry MSN, 2012). Media is supposed to be the voice of the general people therefore certain actions that are taken by the media greatly affects the well being of the people at large.

The best part of the report is to understand the influence of the media on the healthcare of the multicultural communities in Australia. Certain exceptions can be related because of the activities that are taken by the media, which generally affects the livelihood and the well-being of the indigenous groups of people (Brown, Ryan & Harris, 2014). The dependence of the media in judging the news results to the discrepancies that often create a bad impact on the minority group of people. The clause of equal treatment therefore does not fit in this context (Brown, Ryan & Harris, 2014).  Although modifications are being undertaken by the Australian media in order to report the issues irrespective of the majority or the minority of the events in the modern days, which have helped in reducing the issues that are being faced by the minor communities and the indigenous groups (Ferguson et al., 2014).

Cultural awareness is perhaps the first step that the media must consider for the indigenous people by undertaking educational programs in order to motivate them and make them aware of the recent situation they are into (Ferguson, 2013). Programs based on the healthcare practices too should be undertaken by the media, which will help the media in communicating the healthcare issues faced by the people. The kind of reporting that the media undertakes help in overcoming the imbalances and thereby solves the problems that are being faced by the people in the indigenous communities (Ferguson et al., 2014). The indigenous communities in Australia are deprived of the healthcare facilities due to the lower rates of communication that the media undertakes therefore in order to solve the issues, media must make use of the certain media devices through which proper communication can be established (Usher, 2012).   

The policies of the media restrict their activities to a certain extent and therefore they are required to follow the policy to serve the purpose of the mass media. In order to help the indigenous people, the Australian media must reform and revise their policies so that they can also focus on the healthcare requirements of the minority groups (Collins, 2013). Australians that face a social disadvantage are left out because of their inability to communicate as they are devoid of a platform through which they can state their requirements. The media considers the reporting of the issues that are being faced by the majority of the people (Hodkinson, 2016).  Therefore, the media must also make way for the minority groups in order to ensure the better livelihood.

The Australian media also undertook the training and the sensitivity testing of the healthcare practitioners and the professionals in order to make sure that they deliver the right kind of service that is being required by the people of the nation (Laranjo et al., 2014). They formulated policies in order to sustain the cultural aspects and help in the maintenance of the care that is met out to the diverse groups. The media have also undertaken procedures in order to make the healthcare practitioners aware of the indulgence of the diversity in the culture and the heritage of the people and ensure that the media does not compromise on the rights of the minor groups (Ferguson et al., 2014). Therefore, through the above mentioned steps the media ensures the proper treatment that is being delivered to the minor groups in order to undertake the responsibility of their wellbeing and the livelihood that they are into. It also helps in keeping the people aware of the healthcare issues thereby creating a healthy community therein (Lau et al., 2012).

Investigation on the media items

The mass media have certain impacts on the healthcare systems of the multicultural communities in Australia (Shohat & Stam, 2014). In order to understand the impacts and the effectiveness of the impacts of that is being posed by the mass media, an analysis of the positive and the negative impacts of the media are brought to consideration in this section of the report. The positive impacts of the mass media is the awareness that it creates through the processes it undertakes relating to the mass concerns of the healthcare (Bourke et al., 2012). On the other hand, the media has certain negative impacts, which creates an impact on the healthcare of the multicultural and indigenous communities at large due to their minor existentialism.

The positive impact of the mass media

https://indaily.com.au/opinion/2017/10/13/the-cuts-our-health-system-cant-afford/ 

This is an article, which is based on the positive impact that the media have created adhering to the healthcare issues that are being faced by the people in the nation.  The article states of the growing awareness among the people in regards to the problems based on the mental illness and the instability of the individuals. It has been reported that majority of the cases, that is being reported, is based on the mental illness and instability that is being faced by the Australian people.

The mass media played an important role in making the people aware of the steps that are required to be taken. The media also formulated steps and procedures and undertook programs in order to make the healthcare specialists aware of the problems being faced by the people at large. The intervention of the media is an important step to the solution of the social issue of the mental illness that is being faced by the majority of the people of South Australia.

The involvement of the media in the large-scale operations and determining the welfare of the majority of the people is the major force of outsourcing the information that helps in making the people aware of the present day situation of the surrounding environment. The media undertook certain programs to make the people aware of the conditions leading to the mental illness and the type of activities that leads to the disorders. It is to make the people aware of the situations and illustrate the probable cause of the disorder to the people.  The involvement of media in understanding the differences between the social concerns and thereby formulate steps to understand and correlate to the situation is an important consideration.

The negative impact of the mass media

https://theconversation.com/bad-news-negative-indigenous-health-coverage-reinforces-stigma-24851 

The media supports the healthcare issues that is being faced by the majority of people. It helps in making the people aware of the issues that is being  faced by the most of the people in the community, leaving the problems faced by the minority communities or the backward Aboriginal communities of Australia. The specific activities that is being undertaken by the media, based on the structure of the policy that the media adheres to results in different healthcare issues being faced by the minor communities.

The healthcare issues are faced by the minor communities because of the lack of awareness on the relative healthcare undertakings. The practices that is being undertaken by the minor communities and the lack of awareness of the impact of such activities results to the growth in the mortality rate among the communities. The different activities that are being enumerated by the media in order to make the Aboriginals aware of the health conditions is bringing about a considerable change in the livelihood and thereby lowering the mortality rate of the people at large.

In the modern timers, the gap that the media considers in reporting the contents that supports the confidence of the mass communities in order to gain favors of the community must be revised. It is to make sure that their aim of making the people aware of the issue that the minor community faces is adhered to

Conclusion 

Therefore from the above analysis it can be concluded that media holds an important position in keeping the people awre of the health conditions and the issues that the people might face. It also influences the actions undertaken by the healthcare professionals and the experts in the process of serving the needs and requirements of the people from different cultural backgrounds. The media helps the experts in framing the ways in which they might attend the issues of the people in order to make sure that the health of the people is not compromised. The impact of the media on the healthcare issues that is being faced by the minor communities is the only concern that justifies the factors that determine the media functions.

The report clearly states the negative and the positive impacts of the  media on making the people aware, based on the issues faced by the majority. The minor groups are left aside nad the proper caretaking and awareness functions are not therefore undertaken by the media. It disables the healthcare professionals to formulate frameworks in order to undertake the healthcare issues faced by the minor communities.  

References 

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