INFO331 Management Information | Microvision Technological Company
Why did the company go to Europe and Asia for their initial product launch?
What is the main cause for the chaotic responses to the company’s product launch?
What are the advantages of laser-based pico projectors?
How does the fifth screen change the way people consume and share rich multimedia content?
Answer:
Reasons for Company’s Launch Despite Limited Supply
The Microvision technological company went ahead with launching the product despite having extremely limited supply due to the following reasons: The Company’s chief executive officer Alexander Tokman was subjected to a lot of pressure from the shareholders of the company with high expectations from the company for example
been awarded exclusive offers. In order to meet the demands of the shareholders, the company’s topmost management might have decided to launch the proposed laser-based pico projector having higher expectations on its returns bearing in mind it had lost over $30 in the year 2005. A new CEO was appointed, who restructured the company and under his leadership reduced the ongoing projects from thirty to five of the most promising projects. The pico projector product being one of the projects hence had to be launched since it was among the promising projects for the company. The stock price information in support of the claim, is the Company’s stock price which went up on September 2009 from $2 plus to $5 plus during product’s launch. After about two months of launch in Asia and Europe, a new financing by a Company was obtained through a new stock offering at $3.50 per share.
Reasons for Initial Product Launch in Europe and Asia
Microvision Company had signed several agreements, for example, the distribution agreements with other international distributors which are Asia and Europe. For this reason, the Company had to honor the written agreement by first launching the product in Europe and Asia who had agreed to market and perform the distribution on behalf of the company.
The Main Cause for the Chaotic Responses to the Company’s Product Launch
The main cause for the chaotic responses upon the launch of the product is the limited supply of the product. An example from the case is where there was insufficient information about the product’s availability. The investors of the company had also started filing complains that despite the two months launching there were no products to buy at any given price and on a specific place.
Advantages of Laser-based Pico Projectors
The laser-based pico projector has a variety of advantages which include the following: The Company’s pico projector incorporates PicoP display engine which for example delivers large, colourful and clear images despite the distance of projection (Akram & Chen, 2016). The pico projector is a portable device and convenient to carry it anywhere. With this, the projector can, therefore, be plugged into portable media devices supporting VGA functionality, for example, mobile phones hence sharing the widescreen view with for example business partners.
How the Fifth Screen Change the way People Consume and Share rich Multimedia Content
The portable smartphones which could enable a variety of functionalities, for example, making phone calls globally, accessing the world wide web and watching movies with a limitation of a small screen has been rescued in the following way: The fifth screen has turned up the image viewing, presentations and games where no more struggle with a small inch screen (Chen, Pan, & Yang, 2017). There are also other research projects, for example, the Microsoft mobile surface whose aim is making the fifth screen user affordance and more interactive. An example of this user interaction is a projected touchscreen. With the invention, presenters can perform different functionalities, for example, advancing slides on the wall through touching the projections.
References
Akram, M. N., & Chen, X. (2016). Speckle reduction methods in laser-based picture projectors. Optical Review, 23(1), 108-120.
Chen, H. A., Pan, J. W., & Yang, Z. P. (2017). Speckle reduction using deformable mirrors with diffusers in a laser pico-projector. Optics express, 25(15), 18140-18151.
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