icense. This process actually helps in simplifying the overall system of online publishing for the bloggers. The article goes on explaining how public relation is associated with ghost blogging and helps in identifying the reader with various subjects (Gallicano, Cho & Bivins, 2014). The article goes on explaining various surveys from different corporate blogs and political blogs. Ghost blogging is also found in nonprofit blogs that are used as a medium of awareness. However there have been many discussions over the years whether this method is permissible or not as the author always remain anonymous (Gallicano, Bivins & Cho, 2014). For corporate and political sectors, the ghost bloggers write blogs that is directed to the important figures such as the CEO, politician or even the executive director.
Gallicano, T. D., Bivins, T. H., & Cho, Y. Y. (2014). Considerations regarding ghost blogging and ghost commenting. In Ethical practice of social media in public relations (pp. 53-64). Routledge.
Gallicano, T. D., Cho, Y. Y., & Bivins, T. H. (2014). What do blog readers think? A survey to assess ghost blogging and commenting. Res. J. Inst. Public Relat, 2(1), 1-34.
T. H., & Cho, Y. Y. (2014). Considerations regarding ghost blogging and ghost commenting. In Ethical practice of social media in public relations (pp. 53-64). Routledge T. D., Cho, Y. Y., & Bivins, T. H. (2014). blogging and ghost commenting. In Ethical practice of social media in public relations (pp. 53-64). Routledge.
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