Management of the Hotel Organizations-Free-Samples for Student

I believe that in this case the approach of the London form was not right as they were limiting themselves to be able to provide service to only one segment of those Travelers and that can potentially limit their profitability and the productivity also. It is a matter of fact that when the management of a hotel chain or a particular Hotel is allowing Three Types of travelers for Health Tourism that would allow them to have more visitors in their Hotel as they are willing to serve Three Types of customers who will visit their hotel and stay there while receiving medical treatments from the nearby hospitals[1]. According to the case study it is seen that the first type of the Travelers are the ones who wants to Getaway for relaxation and reduction of the stress level and they wish to visit health spas for receiving aromatherapy or herbal treatments[2]. They just want their stay in those hotels to be a bit relaxing and detoxifying for them so that they can get engaged in their daily routine after replenishing the tired body. The second segment of the visitors is the ones who want to get relative surgeries and want to recover beyond the reach of their relatives or friends[3]. These types of customers generally have elective surgery is like facelifts breast implants liposuction and many more surgeries which are not at all critical. These types of customers just want to stay out of their hometown and get the surgery is done. These people want uninterrupted service and comfort in the hotels and the management of the hotel chains are the hotels should emphasize on attracting this second type of customers as these customers can generate immense profitability for those business organizations or hotels. In this context is worthwhile to mention that the third type of customers for the third segment are the ones who wants to get admitted to the hospital as they suffered from serious medical issues and for example snows issues are like treatment for heart diseases cancer treatments or joint replacements and increases it can be said that this that type of customers for the visitors are the ones who suffered from serious medical issues and therefore as they will have to stay for a long period of time in that particular location they stay in the hotel after getting treated in the hospitals will be longer[4]. It is a matter of fact that these types of customers would not be able to generate significant amount of profitability for the hotel organizations as their daily routine will be much more restricted due to the medical treatment stay received and therefore they would not be able to receive all the services that the management of the hotel at the hotel chains could offer. On the other hand the management of the London farm wants to emphasize on attracting anyone segment of the customers to their Hotel so that they provide Quality Services to the Limited customers and by this they are aiming to improve their reputation in their market of operation. In this way the management of the hotel organization would be selective in their weapons both to the end users and it would also benefit them to find appropriate medical partners as that would be necessary to establish a Health Tourism[5]. I would rather say that I will go for the approach where the management of the hotel organizations would not limit them and would prefer to solve all the three types of customers so that they can maximize their productivity along with the profitability.

2.If the management of the hotel organizations want to provide services to all the three segments of the customers they will have to choose a specific pattern of communication that should be established between the management of the hotels and the patient parties and there would not be any mediators[6]. This way the management of the hotel businesses should utilize digital via websites pop ups and of course social media websites as in today’s world the significance of digital is known to all and it is a matter of fact that nowadays the majority of the target customers are active in the social media websites and that can benefit the hotel organizations most[7]. To attract all the three segments of the customers the management of the hotels be cleared in the communication style and they should let you know the target customers that they have the capability to provide services to the customers who want only relaxing and detoxifying ambience, to the customers want to get away from the sights of the peers and relatives and get elective surgeries done and get recovered. Not only that the management of the hotel businesses should advertise that they also have the capability to provide services to the patients who have come to their organizations after getting treated for critical health issues in the hospital and in this way the management of days Hotel businesses can generate an effective medical tourism. Not only that the management of these organizations should make the medical Institutions their partners so that they can get the information of the target customers from those health centers and can effectively make plans so that they can attract them to their organizations.

On the other hand is the management of this hotel organizations intend to serve only one segment of customers they should advertise in such a way that can highlight their capabilities to serve particular leave that type of the customers who belongs to any one of the segments which are mentioned above[8]. In this regard it can be said that the managements of the hotel businesses can make the health Institutions their partners and get valuable information from them, they can advertise in newspapers television channels and in their official websites regarding the typical services they provide to their target customers and in this way it can be said that the management of these hotels can effectively improve their performance which can potentially help them to an immense reputation in their market of operation[9].

References

Gmelch, Sharon Bohn, and Adam Kaul. Tourists and tourism: A reader. Waveland Press, 2018.

Han, Heesup, and Sunghyup Sean Hyun. "Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness." Tourism Management 46 (2015): 20-29.

Kim, David H., et al. "Financial costs and patients’ perceptions of medical tourism in bariatric surgery." Canadian Journal of Surgery 59.1 (2016): 59.

Lee, Hwee Khei, and Yudi Fernando. "The antecedents and outcomes of the medical tourism supply chain." Tourism Management 46 (2015): 148-157.

Moghavvemi, Sedigheh, et al. "Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand." Tourism Management 58 (2017): 154-163.

Noree, Thinakorn, Johanna Hanefeld, and Richard Smith. "Medical tourism in Thailand: a cross-sectional study." Bulletin of the World Health Organization 94.1 (2016): 30.

Ormond, Meghann, and Dian Sulianti. "More than medical tourism: lessons from Indonesia and Malaysia on South–South intra-regional medical travel." Current Issues in Tourism20.1 (2017): 94-110.

Uchida, Yasuo. "Medical tourism or “medical examination and treatment abroad”: An economic study of the phenomenon." Current Issues and Emerging Trends in Medical Tourism. IGI Global (2015): 18-30

Ormond, Meghann, and Dian Sulianti. "More than medical tourism: lessons from Indonesia and Malaysia on South–South intra-regional medical travel." Current Issues in Tourism20.1 (2017): 94-110.

Uchida, Yasuo. "Medical tourism or “medical examination and treatment abroad”: An economic study of the phenomenon." Current Issues and Emerging Trends in Medical Tourism. IGI Global (2015): 18-30.

Noree, Thinakorn, Johanna Hanefeld, and Richard Smith. "Medical tourism in Thailand: a cross-sectional study." Bulletin of the World Health Organization 94.1 (2016): 30.

Noree, Thinakorn, Johanna Hanefeld, and Richard Smith. "Medical tourism in Thailand: a cross-sectional study." Bulletin of the World Health Organization 94.1 (2016): 30.

Moghavvemi, Sedigheh, et al. "Connecting with prospective medical tourists online: A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand." Tourism Management 58 (2017): 154-163.

Gmelch, Sharon Bohn, and Adam Kaul. Tourists and tourism: A reader. Waveland Press, 2018.

Han, Heesup, and Sunghyup Sean Hyun. "Customer retention in the medical tourism industry: Impact of quality, satisfaction, trust, and price reasonableness." Tourism Management 46 (2015): 20-29.

Kim, David H., et al. "Financial costs and patients’ perceptions of medical tourism in bariatric surgery." Canadian Journal of Surgery 59.1 (2016): 59.

Lee, Hwee Khei, and Yudi Fernando. "The antecedents and outcomes of the medical tourism supply chain." Tourism Management 46 (2015): 148-157.