MANAGEMT 7104 Marketing Management | Industry Market for ANZ Bank
Incorporating theoretical concepts into your discussion and with the use of other theoretical sources and secondary research, please discuss the following:
1. Briefly describe the industry market for your organisation and evaluate current trends in:
c. Macro environment ( PESTLE factor)
2. Describe the nature of competition in your industry. Explain and analyse your organisation’s place in the market by comparing and contrasting its strengths and weaknesses to your main competitor.
3. Outline and examine the major market segments for your organisation and identify your primary and secondary target markets.
4. Discuss the level of involvement your primary segment is likely to have towards your organisation in terms of the decision making.
5. Taking into consideration the primary segment, their level of involvement and the competition, create a positioning map for the market place.
You need to select an Australian based organisation or you could select an International organisation but it needs to have a presence in Australia. (I.e. Apple is acceptable since you can purchase their products in Australia. Ensure that you review the Australian market and consumers.)
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