MANAGEMT 7104 Marketing Management | Online Fashion Industry

The two concepts are completely different as on one hand, the online fashion industry is a trading industry that deals and trades in the goods and services that are bought and sold online in a platform. The operation is both front-end and back-end which means that both the parties, the buyers and sellers are capable of handling the same and buying and selling the process (Sundström et al. 2013). The online fashion industry is a consumer or customer base industry where the maximum importance is given to the customers who are buying the products. The trading business of the industry is defined on the basis of profit and loss which varies according to the market for online fashion and the economic conditions of the people of the country.

The online marketing on fashion industry has a completely different concept than online fashion where the base of the work is marketing that is only one end operation. The consumer and the customer have no role to play in the online marketing of the fashion industry and the total validity of the issue depends on the capability and the workings of the online marketer (Blázquez 2014). The online marketing is a combination of various types of digital marketing including app marketing and social media marketing that is both important to the overall issue of online marketing.

Online fashion industry is a general term that has a branch of other retails and outlets associated with the same whereas the online marketing on fashion industry is a general term related to marketing which includes a number of marketing ways and measures associated with the same (Chen and Allebach 2014).

The two concepts being totally different from each other have no concrete difference in them other than the conceptual differences in them. However, in reality, the two concepts are totally in line with each other and one is required for the working for the other in the concept of online and digital fashion and marketing (Leff et al. 2014). On the one hand, the online fashion industry is there because of the high amount of online marketing done in the matter whereas on the other hand, the online marketing of the stuffs of the place are considered to be apt for the various kinds of digital marketing of the same manner (Li and Kannan 2014). Both the concepts are conceptually and technically different from each other though one of the concepts are required for the application and the working of the other.

Statistical Analysis and Description on Difference between Men's Casual Wear and Other Sectors of Online Fashion Industry

The online fashion industry is one of the booming industries all round the world and is operating on a global basis by the companies and organizations who like to cater their business and roles on a global basis (Rose et al. 2014). The online fashion industry is an umbrella of fashion industry where a number of divisions and sub-divisions are there. One of the major divisions of the online fashion industry is the Men’s Fashion Wear which is defined as the fashion including clothes, shoes and other accessories worn by the men in terms of fashion and cope up with the style (Leake, Vaccarello and Ginty 2012).

Under the men’s fashion wear, there comes many sub-divisions namely Men’s Casual wear, Men’s Formal Wear, Men’s Leisure Wear, Men’s Ethnic Wear, Men’s Party Wear and Men’s Fitness Wear. These sections though come under the same category and gender have a variety of differences in them according to the spirit and types of clothing that is being addressed in the same (Battaglia et al. 2014). The major difference that is addressed here is the Men’s Section as the whole comparison and other measurements of difference are done on the Men’s line of clothing and fashion.

The major difference between Men’s Casual wear and Men’s formal wear is the cloth type and the occasion in which it is being worn. The men’s casual wear is the category of clothes that is being worn by the men on a casual outing or with friends. It can be worn even to the college or any day where the place and occasion do not demand anything very formal and outright. The kind of clothes include Jeans, Round Neck T-shirts, Graffiti Prints and others.

Men’s formal wear is, on the other hand, the type of clothes that is being worn by men when attending any formal event or even going to the office on a regular basis. The type of clothes that is worn in this category are Formal Pants, Chinos, Formal Shirts, Suits, Ties and other factors. The type of clothes have to be sober in appearance and should be tucked in and made presentable to match the seriousness and importance of the phenomenon.

Men’s Leisure Wear is the type of clothes that is worn by the men and boys when they are venturing out for some adventure and other types of outing. These type of clothes include comfortable and free-flowing clothes that are both high-spirited in looks and feel. These type of clothes are majorly worn at the occasions when the person has come to relax and enjoy. The type of clothes that is being worn by the person includes hoodies, joggers and other type of wears.

Men’s ethnic wear is the type of clothes that is being worn at the festivals and other type of occasions where there is a demand for traditional form of clothes which can suit the occasion and also help to make the person look like their culture. There are a number of traditional wear for men that differ with the country and place of their residence. The native country and place also play a major role in the overall phenomenon as generally a man celebrates the occasion of their native land in a traditional way. The various kinds of traditional wear includes sherwanis for the South Asian countries and people like India and Pakistan which they wear in their native occasions.

Men’s party wear is the kind of clothing’s that is categorised into blingy and other sort of things that one can wear for a party event by the men. The party wear of men is generally an extension of their semi-formal and casual wear where the whole purpose of the clothing line is to make the clothes blingy and shiny. The majority of the men’s party wear include shirts and pants that are modified and done in according to the party scenes in the crowd.

Men’s fitness wear is that type of wear that is being worn by the men who are prone to getting fit and also to make sure that the clothing’s associated are comfortable and fits the person very well. The type of clothing includes fitness T-shirts and tights that the person can use to do their fitness activities. Joggers are also included in the whole measure and also made one of the most important part of the Men’s Fitness Wear.

One of the main differences between the Men’s Casual Wear and other sectors of Fashion industry is the type of clothing and the occasion in which they need to wear the same (Turker and Altuntas 2014). The men’s casual wear is something that is worn on a daily basis by the people who want to go out in their daily activities and also to make sure that their occasion is informal and has no touch of formality in it.

There is a difference between the Men’s Casual Shoes and Men’s Formal shoes in terms of the occasion and the type of shoes worn by the people. The Men’s casual shoes are the ones that are worn on a daily purpose including Kitos, Crocs, Sandals and Sneakers whereas the men’s formal shoes include the boots that are worn on a daily basis to the office (Nenni, Giustiniano and Pirolo 2013). The two types of shoes have their basic difference in occasion which makes it one of the major points of difference.

The difference between the men’s casual wear and other sectors of branding and other factors of clothing line is very prominent as the difference level is not only attributed to the words and other factors of the beauty and online fashion industries but is also to the gender who is wearing the same. There are differences between men’s and women’s wear in the fashion industry and have their cells separated in any online retailing app or website. The same is applicable in the sense of the kid’s zone where there is a difference between the people who are wearing the type of clothing.

The statistical analysis for the brands of the men’s wear section in the country of United Kingdom is seen below –

Figure 1 – Share of respondents of the various brands in UK

(Source- Statista.com 2018)

In the above graphical figure, there is seen the Top 5 brands that are present in United Kingdom in terms of sales and service. The brands are deciphered on the rate of purchase which has made Primark the bestselling brand in the country with 31% share of respondents followed by Next, Topman and H&M with 25% each. The fifth in the list is the apparel brand Zara which has the share of 20%.

Figure 2 – Percentage of clothing in UK

(Source – BBC News 2018)

The clothing market of the men’s wear is at 23% out of 100% while the majority of the clothing line is targeted towards women at 40% (Birtwistle, Siddiqui and Fiorito 2003). These type of statistics show that men’s clothing line is developing at a major extent and is mainly concentrated to the women of the market who have their specifics and the various type of clothing line. The other clothing sector includes the various types of other that includes about 29% of the overall sector.

Figure 3 – Worldwide revenue of billions of USD

(Source – Elitebusinessmagazine.co.uk 2018)

The UK online fashion industry is increasing at a major role since times and is expected to grow majorly in the next 5 years. The estimated worldwide revenue of the fashion and other types of industries is estimated at 2018 is 481 billion USD which is expected to increase at a good rate and is expected to be 606 billion USD in the year 2020. This type of increase is done at a rate of 1.5 times the total amount and is expected to be 713 billion USD in the year 2022 which is nearly double of the year 2018 (Goworek et al. 2012). In approximately 4 years, the growth rate is huge which means that in the fashion and retail industry, the growth rate is generally at the rate of double in the mentioned years.

Figure 4 – Online shares of the various countries

(Source – CNBC.com 2018)

The image shows the online fashion industry sales in the different countries of the world in the three years of 2015, 2016 and 2017. The three years have been one of the growing phase of the online fashion and retail industries on a global basis. The image clearly analyses that in both the three years, the online retail and men’s clothing sector in United Kingdom has been the highest followed by Germany, France and Sweden (Bhardwaj and Fairhurst 2010). The countries of the other zones are way behind the overall countries and so the contribution of United Kingdom in the online retain sales have been predominant in the sector. The share of online retain industry sale in the United Kingdom is 15.5% in 2015, 16.5% in 2016 and 17.5% in 2017 which shows the steady increase in the overall sector of the online fashion and retain industry. Every year the industry is developing at the rate of 1% which is quite slow when compared to the other industry but with a moderate and steady growth rate.

In conclusion, it can be said, that men’s fashion of the United Kingdom along with the other sectors of online retain industry is developing at a steady rate which can see bright future for the overall class of online retail stores and websites in the future at a good pace. The United Kingdom marketing is developing which the various kinds of online marketing research and tactics.

References

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