Managing Marketing Research
Date Marketing research is the process of systematically identifying the objectives of the firm, collection, proper analysis and going to the bottom line of the relevant and availed information aimed at providing assistance to the management in line with the decision making (Van Bruggen 335). This is in relation to the identification and solutions to the found problems and so the opportunities that are embraced in the available market.
It ensures that the producers, customers and end users are in connection through given information that ultimately affects all the parties in one way or the other depending on the condition of the market and the trending situation at hand (Palmatier 186). This information helps a great deal in the identification and definition of the opportunities at hand and so the difficulties that it comes with. It takes a closer look at the market actions, monitoring the performance of the market and so ultimately ensures there is a great improvement in the marketing as a process.
This does a very great deal to all the parties since every party at the end of the day shall have best known the option to embrace based on the one that best suits the condition they are at that particular time (Gerrit H 341). No one always wants to go at a loss as far as marketing research is concerned that is why all this is done to give the next direction in time so that every party feels part of the game following the route they finally take.
The marketing research is always divided into two groups that best works in the environment; they include Consumer marketing research. This looks on how the consumers are keen on the trends that the market comes with how best they can ensure they are on the safer side to best embrace the opportunities that it comes with at the end of the day (Robert W 190). The second category is the Business-to-Business (B2B) marketing research.
A good number of businesses in the public domain always count on their partner in one way or the other since they help them realize that which they had as their objectives. It is funny enough that they could not deliver in line with it following lack of say a product or personnel that can best deliver in line with it (Van Bruggen 339). They tend to borrow a lot of ideas on the state of the environment and how best they can re-strategize to embrace the opportunities available in the market regardless of the market condition. This at the end of the day sees them reach that which they are after and so always win the trust of the clients leading to their long time survival in the environment.
Palmatier, Robert W., Lisa K. Scheer, and Jan-Benedict EM Steenkamp. "Customer loyalty to whom? Managing the benefits and risks of salesperson-owned loyalty." Journal of marketing research 44.2 (2007): 185-199.
Van Bruggen, Gerrit H., et al. "Managing marketing channel multiplicity." Journal of Service Research 13.3 (2010): 331-340.
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