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Marketing and Entrepreneurship

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The change throughout the demographic market segments has critically affected the desired opportunities for the international marketing. The shifting of the demographic change has crucially affected the entire global markets and moreover it has affected the selected target market for the firms concerned. These changes have vast implications on the international businesses. The marketers are identified that there is a crucial shift in the geographic population including the change in the family structures and much more. The desired economic environment is featured by the more numbers of concerns by the consumers related to the shifting of the patterns of consumer spending (Christofi and Vrontis, 2015). The aging of the concerned populations has desired requirements as per the change in the trends and this generates crucial impact on the entire business process within the international market segments. Therefore, the geographic expansion is considered to be the one of the most crucial reasons for affecting the opportunities for international marketing. The next reason is the mobility for the respective users throughout different countries. It is a matter of fact that 90% of the people now lives in a place which has access to a mobile network.  China has more than 900 Million of the mobile phone users and India accounts for more than 90% of the internet users. Therefore, these facts evaluate the desired information that the change in the demographics has significantly affected the execution of the business processes throughout the international market segments (Driving the economy through innovation and entrepreneurship, 2013).   The use of the internet connectivity along with the effective use of the e-commerce has brought up several crucial changes. The next is the use of mobile payment systems and the most of the search for a product online is from the locals.  The availability of the too many options mainly affects the execution of the business process throughout the international market segments. After the world war II, the baby boom mainly produced 78 million of the baby boomers and these have evolved as to be the most useful and powerful sources throughout the marketing environment (Hult, Pride, and Ferrell, 2012). There are five of the important industries which are set for a baby boomer boom; they are property, healthcare, travel, aged-care facilities and the financial planning industries. It is very crucial to note that the demands will definitely increase for the different health care merely for the rise in demands for baby boomers (Wolfe and Wolfe, 2009).  As per the IBIS World, figure data revealed that people aged 65 containing make up of 35.9% with various diagnoses geared up towards older patients.   The travel industries are the next one who will be benefited with the desired demographic changes throughout the international marketing.


Christofi, M., and Vrontis, D. (2015). Marketing and Innovation in Business. Bradford: Emerald Group Publishing Limited.

Driving the economy through innovation and entrepreneurship. (2013). New Delhi: Springer.

Hult, G., Pride, W. and Ferrell, O. (2012). Marketing. Andover: South-Western/Cengage Learning.

Wolfe, M. and Wolfe, M. (2009). Fashion marketing & merchandising. Tinley Park, Il.: Goodheart-Willcox Co. 

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