Mgmt20140 Design Thinking: Design Mind-Set Assessment Answers

Designing a clearly understandable poster develops skills relevant for this unit as concise visualisations of complex information are crucial elements of Design Thinking.

In order to design the poster, you are required to research academic (peer-reviewed) and high-quality practitioner literature to answer the following question: What is a 'design mindset' in the context of innovation? 

You are required to address this question by Designing a Poster, Which Visually Displays your literature research. In order to be successful in this assessment, you are therefore required to design a carefully constructed and logical poster, which displays your understanding of what a 'design mindset' is in the context of innovation.

Answer:

What is Design thinking

It is an innovative and iterative approach for solving problems of various kinds that our society is facing. It is an approach that is human-centred and is also an investigatory process which puts focus on field research, prototyping and collaboration.  Furthermore, it is a set of keys that could be applied by various different people as well as to a wide range of problems.

Design mind-set 

The potential of building up focus on a particular pieces that contributes in the process of designing.

Innovation

“ A Profitable implementation of one or more ideas”

Process of Design thinking

Designer’s mind-set

Design mind-set & Innovation

Innovation is itself a mind-set. It is the manner of thinking of entire world along with the effect that we have on it. It is that mind-set which help and motivate a human to make innovation. The mind-set that a person possess is directly linked with the expanse to which he or she makes innovation by taking an innovative approach. The manner in which a person thinks drive him and his behavior. It is something that determines his actions. It is also to note that innovation begins from inside the head of a person and it is been affected by the design mind-set.   

Characteristics of the innovators’ mind-set

References:

Dorst, K. (2011). The core of ‘design thinking’and its application. Design studies, 32(6), 521-532.

White, K., MacDonnell, R., & Dahl, D. W. (2011). It's the mind-set that matters: The role of construal level and message framing in influencing consumer efficacy and conservation behaviors. Journal of Marketing Research, 48(3), 472-485.

Gaubinger, K., Rabl, M., Swan, S., & Werani, T. (2015). Innovation and product management. Innovation and product management: A holistic and practical approach to uncertainty reduction, 83-113.

Brown, T., & Wyatt, J. (2010). Design thinking for social innovation. Development Outreach, 12(1), 29-43.

Wang, G., & Miao, C. F. (2015). Effects of sales force market orientation on creativity, innovation implementation, and sales performance. Journal of Business Research, 68(11), 2374-2382.