Posters are gaining importance in business education as they enable learners to practice their creativity, design, summarising, prioritising and synthesising skills. An e?ective poster is a communication tool that utilises structure, graphics and text to clearly convey complex messages, while being visually appealing and engaging; text, albeit important, is used sparingly. Posters should be understood on their own, without accompanying explanations. Designing a clearly understandable poster develops skills relevant for this unit as concise visualisations of complex information are crucial elements of Design Thinking.
To design the poster, you are required to research academic (peer-reviewed) and high-quality practitioner literature to answer the following question: What is a 'design mindset' in the context of innovation?
You are required to address this question by DESIGNING a POSTER, which VISUALLY DISPLAYS your literature research. To be successful in this assessment, you are therefore required to design a carefully constructed and logical poster, which displays your understanding of what a 'design mindset' is in the context of innovation. More speci?cally, your poster should:
- clearly show the main message of the poster;
- be logically structured and aesthetically pleasing;
- refer to material you have read in the literature
- clearly address the question;
- contain su?cient detail that a layperson (without speci?c background in Design Thinking) can understand what you are trying to say;
- use relevant graphics to visually display the message of your poster; and
- use text sparingly
What is design thinking
Design thinking has been described as a discipline that expresses the understanding of the innovative designers when they try to solve the complicated problems and meet all the needs of the clients. Innovative designing is the method to utilize the technology is the best possible manner and then identify the most potent business strategy for converting the values of the customers in one hand and grab the opportunities present in the market.
Innovation and design mindset
Cairns (2017) has pointed out that design mindset leads to introduce innovation not only in the aspects of business but also in the social programs for changes. This depends on the proper understanding of the needs of people and proper expression in the design (Uebernickel & Abrell, 2016).
A successful design can help the decision makers to understand the design and then take actions to imply it for general good. However, the author has connected social innovation through design with management and business as both these create value for the clients.
Design thinking a human centric approach
Khanduja, Bihola and Dave (2017) the learning of the engineering students has recently included the importance of design mindset so that the innovation programs get advanced support from these future employees of the organization and bring changes in the product innovation (Lande, 2016). Hence to these authors design mindset has a human centric approach which ultimately enhance the skills of the employees and lead to the growth of the organization.
Why is it so important for entrepreneurs?
Design thinking mindset has gained importance in the recent decades where the entrepreneurs are identifying the positive factors associated with the aspects of design mindset (Daniel, 2016). The recent business men have started to utilize the design method for innovation.
Cairns, G. (2017). Can design inform effective social innovation?The Design Journal, 20(6), 725-734. doi:10.1080/14606925.2017.1370658
Khanduja, G. S., Bihola, K., & Dave, J. (2017). Infusing design thinking mindset in engineering education—A pioneering step towards excellence and sustainability.Smart Innovation, Systems and Technologies, 66, 1017-1026. doi:10.1007/978-981-10-3521-0_86
Daniel, A. D. (2016). Fostering an entrepreneurial mindset by using a design thinking approach in entrepreneurship education.Industry and Higher Education, 30(3), 215-223. doi:10.1177/0950422216653195
Brenner, W., Uebernickel, F., & Abrell, T. (2016). Design thinking as mindset, process, and toolbox: Experiences from research and teaching at the university of st.gallen. () doi:10.1007/978-3-319-26100-3_1
Lande, M. (2016). Catalysts for design thinking and engineering thinking: Fostering ambidextrous mindsets for innovation.International Journal of Engineering Education, 32(3), 1356-1363.
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